Volume 34, Issue 2MarchPages open access Improving the effectiveness of road safety campaigns: A road safety campaign Marketing that using single media would most likely to fail because they could not gain interest from the audience while using a couple of multiple media channels to deliver a strong message could be more effective and providing a higher chances to reach audiences and thus more possible to build a stronger awareness.
About this resource This Marketing essay was submitted to us by a student in order to help you with your studies. Make Roads Safe — a new priority for sustainable development, published in Junemade a series of recommendations for improving the international response to global road traffic injuries.
Therefore, the necessity and advantages of formally evaluating road safety campaign efforts are discussed.
The report recognises that the majority of those killed or injured in road crashes in middle and low income countries are vulnerable road users, pedestrians, cyclists and motorcyclists, and calls for measures including better road planning and design to improve safety for vulnerable road users and reduce traffic speeds on shared road space, targets for helmet wearing and support for better policing.
There are UK writers just like me on hand, waiting to help you. At the launch, in London, Lord Robertson summarised the findings of the report: The Make Roads Safe campaign has responded to this criticism by arguing that the main beneficiaries of a greater focus on road safety and safer infrastructure design will be vulnerable road users including pedestrians and cyclists who are the victims of the majority of road injuries in developing countries.
This has proven that the new humorous technique used succeeded. Criticism[ edit ] Some critics have argued that this initiative is car-centric, and does not focus on the problems inherent in the way road traffic is organised today.
As a conclusion, this road safety advertising campaign has indeed achieved succeed and being very effective, considering the wide number of audiences it reached and how viral it has gone in so many different medias, of course not to mention the awards winning of the commercial.
Because of this, ineffective campaigns and campaign techniques are allowed to continue to be utilised without question, while new methods of behaviour modification are often ignored.
This anti-drinking ad campaign in was specifically targeted on young Maori drivers as it was found that they are a big part of the problem.
Billions of dollars are being invested in new and upgraded road infrastructure in Africa, Asia and Latin America and the Make Roads Safe campaign argues that this development aid should be invested with the safety and mobility needs of all road users in mind.
It is also one of the preferable methods used by marketers as it is cheap and can reach more audiences. It acts like viruses where it takes advantage of rapid multiplication to blast a message to thousands and millions. This has led to the establishment of a working group of the development banks to agree a declaration ahead of the Moscow Conference.
However, the successfulness of an advertising campaign does not necessary promise any behaviourial changes but as seen in this case study, it has successfully created an impact and topic. As seen in the case study of the road safety advertising in New Zealand that has gone viral, Become a Legend, the government ran a campaign to encourage especially young people to speak up to and stop people who are going to drive after drinking.
In order to infuse the field of road safety campaigning with such new insights into road user behaviour and behavioural modification, one should look beyond the confines of road safety campaign standards and learn from the knowledge gained in other disciplines such as economics and social psychology.
Just complete our simple order form and you could have your customised Marketing work in your email box, in as little as 3 hours. Asian film star Michelle Yeoh became a global ambassador for the campaign in A road safety campaign Essay:Importance Of Road Safety (Essay Sample) June 22, by admin Essay Samples, Free Essay Samples.
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The evaluation of campaigns aimed at improving road safety is still the exception rather than the rule. Because of this, ineffective campaigns and campaign techniques are allowed to continue to be utilised without question, while new methods of behaviour modification are often ignored.
The seventy years and older group seems to remain static, dispite efforts to increase road safety. According to the Australian Department of Road Safety, "safety is going to be aimed strongly at our young and elderly road users." 3/5(2).
The National Road Safety Council (MKJR). launched its one-year National Road Safety Campaign which was held on 4 February at the Terminal Bersepadu Selatan (TBS). Kuala Lumpur. Let us write you a custom essay sample. In effort to decrease the number of road accidents during festive seasons, The National Road Safety Council (MKJR), launched its annual National Road Safety Campaign which was held on 4 February at the Terminal.
A very good morning to teachers and fellow friends. I’m Dev Kukreja & today, I’m going to throw light on the topic ”road safety essay”. As we know, there has been an increase in the accidents reported involving students of this school.Download