Levis anti fit range of jeans marketing

Moreover ensuring that the consumer perceives the firm to be in tune with their way of thinking and holding similar values centrally to the Levis brand identity will be the key to ensuring marketing success. The mid rise design has a zip fly. The fashion industry at this time; a time of increasing disposable incomes and incidence of recreational shopping, is intensely competitive.

These jeans have a loose fit that carries down to their straight leg.

Marketing Strategy of Levi’s Paper

Creating a brand that is seen to be fashionable, desirable and having a degree of exclusivity, is vital for attacking the designer end of the jeans market. Perception of products and brand identity has a big impact on consumer purchasing behaviour, within a dynamic fast moving market, such as the jeans market; where style and originality is the key.

With a prior knowledge of this aspect of consumer purchasing behaviour, it is clear that when selecting and targeting potential consumers marketing strategies must incorporate a wide range of factors to appeal to a market segment which may encompass people with wide ranging beliefs, attitudes and values.

Therefore, by simply targeting a segment of the market we cannot assume homogenous perceptions of a new product. More room through the seat and thigh allows you to feel free when you have a big day ahead of you.

Marketing Strategy of Levi’s

If comfort is a priority this relaxed design is what you are looking for. The purchase of a pair of jeans is linked, to what extent is dependent on the individual, to the formulation and shaping of a consumers self-image.

Studies have shown customers can often not tell the differences between the various brands but labels and their associations definitely influenced their evaluations.

A slimmer leg and seat gives them an updated modern look. They have an updated slimmer leg without being skinny.

The purchase of a pair of designer jeans is seldom undertaken with the same abandon and low risk as, for example, the purchase of a pair of socks. Jeans may be worn and enjoyed for many months, even years.

The low rise has a new and improved look that is perfect for wearing casually with a graphic tee and sneakers or a button down and oxfords. Brand awareness is an obvious precondition to purchase. Potential customers within such a competitive market have a number of factors influencing their purchasing behaviour.

The more aware a consumer is of a brand, the more likely he or she may be to purchase its product. Differing attitudes to a particular strategy may be widely evident, therefore understanding consumers purchasing behaviour in relation to differing perceptions will give a wider insight into possible effective strategies.

People become aware of their environment through the five senses, therefore sensation is the process by which perception begins.Marketing mix for Levis Brand Makeover enough to beat up premium jeans because ‘curve id’ is a just guide line for customer when they are to buy Levi’s Jeans being confused what will fit them right.

will explore the strategies and new tactics that can be used on the Internet to enhance and support the Levi’s Jeans and the. LEVI’S JEANS: BRANDING AND THE YOUTH MARKET marketing strategies. A new range of non-denim jeans, branded Sta-Prest, was launched the advertisements proclaimed ‘ jeans with Anti-fit’ and were extensively pre-tested among 15–25 year olds for acceptance.

In one, a man. Establishing a strong and istinguishable brand image for the 'Anti-Fit' range of jeans is the central idea behind Levis marketing strategy for breaking into the competitive market and ultimately gaining a favourable share of the market for designer jeans.

Establishing a strong and istinguishable brand image for the ‘Anti-Fit’ range of jeans is the central idea behind Levis marketing strategy for breaking into the competitive market and ultimately gaining a favourable share of the market for designer jeans.

Establishing a strong and distinguishable brand image for the 'Anti-Fit' range of jeans is the central idea behind Levis marketing strategy for breaking into the competitive market and ultimately gaining a favourable share of the market for designer jeans.

Establishing a strong and distinguishable brand image for the 'Anti -Fit' range of jeans is the central idea behind Levis marketing strategy for breaking into the competitive market and ultimately gaining a favourable share of the market for designer jeans.

Download
Levis anti fit range of jeans marketing
Rated 5/5 based on 26 review